Media Relations Manager to our Gothenburg Head Office

  • Göteborg

  • Media Relations Manager

  • 2021-02-26

Are you the enthusiastic Media Relations Manager we’re looking for?

Are you quick to pick up on industry trends and transform ideas into actionable campaign strategies and execute on them? Are you passionate about gaming, eSport and/or technological innovation? Are you self-driven, with an excellent grasp of the English language with a systematic approach to documentation and processes and KPIs? Are you ready to motivate why your educational and professional background make you the ideal candidate for this role? Because if you are, we may have our answer.

Welcome to our marketing department

The mission is to make the distinct silhouette of Fractal products the first association for concepts like ‘Enthusiast computer’, ‘Gaming PC’ or ‘Dream Build’. Your key part in achieving this will be to ensure maximum coverage in earned and sponsored channels and to drive initiatives that will achieve and hold top-of-mind status for Fractal. As part of the Media & Influential department, you will not only defend Fractal’s leading position in current key market segments, but also take part in expanding our reach exponentially. Through pioneering activities and partnerships, you will spread awareness of all the benefits of being a PC enthusiast and a part of the Fractal community.

Your to-do-list

Your main responsibilities will include (but not be limited to):
  • Managing regional marketing activities related to Media & Influential, as a global coordinator for Regional Marketing Teams
  • Owning the the product review portion of a product release, from go-to-market plan to extensive post-launch analysis
  • Tracking launch goals and KPIs and updating processes in order to meet and exceed targets
  • Building and maintaining relationships with A-tier media on a global level, preparing press kits and communications
  • Managing and coordinating exposure at key media (tech/gaming/hardware) sites, tracking and highlighting activities
  • Preparing and conducting internal training relating to product features, media strategy and competition analysis
  • Act as an external as well as internal brand evangelist

Some of your strong points

  • Exceptional organizational and project management skills and ability to coordinate multiple concurrent marketing activities and campaigns in a fast-paced environment
  • PR-minded with excellent communication skills (English)
  • Able to efficiently take an idea/concept and create presentations and action plans with clearly defined milestones and deliverables
  • Professional and energetic demeanour and ability to interact effectively with internal teams and external partners across various countries and cultures
  • Experience with creative software such as Adobe Suite a plus
  • Quantitative mindset and data visualization, dashboard tools experience a plus

Interviews are ongoing

This is a full-time position at HQ in Sisjön, Göteborg. Questions can be addressed to Hiring Manager:

Contact details

Name: Victor Elveljung

Title: Director of Media & Influential Marketing


Phone: +46735135018


Type of employment: Permanent employment
Length: Permanent employment
Working hours: Full-time
Wage conditions: Fixed


Final application date: 2021-04-30
Date of publication: 2021-02-26

About the company

We are a leading PC gaming hardware manufacturer with offices in Sweden, USA and Taiwan supplying 45 countries with computer cases, power supplies and accessories. Our company is growing and we are now looking for a Media Relations Manager to join us full time at the Göteborg head office (Sisjön) and team up with our global marketing department.

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