Head of Advertising & Paid Marketing to Fractal HQ in Gothenburg

  • Göteborg

  • Head of Advertising & Paid Marketing

  • 2020-12-01

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Fractal Design are looking for a Head of Advertising & Paid Marketing who is bursting with energy and can’t wait to join our ranks at HQ in Sisjön, Göteborg.
Ours is a hectic industry, with rapidly changing rules and an ever-shifting definition of just what gaming and hardware markets actually mean. Picking up the reins as Head of Advertising at our HQ will be unpredictable, difficult and taxing. We’re betting those are three excellent reasons why it’s just the kind of challenge you’ve been looking for.

Tactical briefing
You will plan and direct our advertising programs and execute multi-channel demand-generation based campaigns. This means you will play a key part in establishing brand awareness in new markets as well as promoting our assortment towards more established routes to markets, focusing on driving revenue.

It will be your job to keep Fractal “top of mind” through optimizing current and coming campaigns both in owned-, reseller- and 3rd party channels. Fan acquisition, regional marketing activities and planning are just some of your other challenges. Are you psyched yet?

Mission objectives
Your most pressing tasks upon taking office will include (but not be limited to):

  • Operational execution of various scheduled advertising programs and ad-hoc campaigns, focusing on demand-generation and/or brand development

  • Ensure campaigns are set-up for optimal performance while effectively communicating campaign results, goals and tracking methods throughout the organisation and stakeholders.

  • Define and execute our Marketplace advertising strategies and campaigns ensuring consumer top of mind as well as revenue driven marketplace campaigns

  • Act as the operational and internal advertising expert

  • Define and execute MDF and channel marketing-based advertising together with the regional sales department

  • On-going analytics of our main target audience(s), ad-content and choice of channels

  • Work closely with the social media team to enhance viral momentum and the execution of fan acquisition programs

  • Identify opportunities and industry trends/tools to increase efficiency of campaigns

Create profile
So, about you: you have a good education and even better experience (at least 4-5 years of experience with Paid Media), can communicate fluently in English and know your way around Microsoft Office enough not to draw attention to yourself. You can feel your pulse quickening because this ad has pretty much checked all your boxes and now you’re just skimming frantically for where to send your application (see top of page or below, you're welcome!).


Type of employment: Permanent employment
Length: Permanent employment
Working hours: Full-time
Wage conditions: Fixed


Final application date: 2021-05-31
Date of publication: 2020-12-01

About the company

Determined to add Scandinavian design values to the computer case market, we founded Fractal Design in 2007- With offices in Sweden, Taiwan and the US (as well as being sold in 50 countries), we are today considered one of the world’s premier brands when it comes to designing and manufacturing hardware and gaming products for discerning enthusiasts with high expectations. See for yourself at fractal-design.com

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